Core Insights - The latest data from Meituan Travel indicates a significant increase in flight bookings during the Spring Festival, with a year-on-year growth of 235%, highlighting strong market enthusiasm [1] - Flight search volumes for both New Year's Day and the Spring Festival have shown a "double-line growth" trend, with New Year's flight searches up by 167% and Spring Festival searches up by 156% [1] - The data reflects consumers' strong willingness to plan long vacations in advance, as many have also booked train tickets through Meituan [1] Travel Trends - The top ten domestic travel destinations during the Spring Festival include: Shanghai, Harbin, Kunming, Beijing, Chengdu, Sanya, Shenzhen, Haikou, Guangzhou, and Changchun [1] - Popular flight routes include: Ningbo to Kunming, Shanghai to Chengdu, Shanghai to Harbin, Guangzhou to Beijing, Shanghai to Changchun, and Shenzhen to Xi'an [1] - There is a notable increase in search interest for flights from Shanghai to northeastern cities like Harbin and Changchun, indicating that Shanghai is becoming a key source of travelers heading to the northeast for the New Year [1] - The Spring Festival is driving an increase in "winter escape" tourism, with destinations like Kunming, Chengdu, and Sanya becoming popular for travelers heading south [1]
春节放假9天催热出游,美团旅行:上海、哈尔滨、昆明成Top3目的地