小米双11战报出炉：全渠道支付金额破182亿

Core Insights - Xiaomi reported a total payment amount exceeding 18.2 billion yuan for the 2025 Double 11 shopping festival as of October 31 [1] - Xiaomi smartphones achieved the highest sales among domestic brands across major platforms including Tmall, JD, Douyin, Pinduoduo, and Kuaishou [1] - The Xiaomi 17 Pro Max excelled in the high-end segment (priced above 6000 yuan), ranking first in both sales volume and revenue among domestic smartphones [1] Sales Performance - Xiaomi ranked second in overall smartphone sales during the Double 11 event, following Apple, while securing the top position among domestic brands [1] - In the high-end smartphone market (6k+ price range), Apple and Xiaomi dominated the top five models, with the Xiaomi 17 Pro Max positioned fourth [1] Promotions and Discounts - Xiaomi introduced several promotional activities during Double 11, including a 500 yuan price reduction on the Xiaomi 15 Ultra and a 1000 yuan discount on the Xiaomi MIX Fold 4 [1] - The starting price for the Redmi K80 series was lowered to 1999 yuan, and Xiaomi's tablet and smart home products also participated in the sales event, contributing to a total discount of 2 billion yuan across all categories [1]