Zhong Guo Ji Jin Bao·2025-11-05 07:16Core Viewpoint - JD.com has officially launched its first vehicle, the Aion UT Super, marking a significant step in its automotive venture and showcasing advanced manufacturing and battery technology [2][4]. Group 1: Vehicle Launch and Features - The Aion UT Super was unveiled on November 5, with pre-sales and test drives starting the same day, and the official release scheduled for November 9 [4]. - The vehicle features a high-strength steel-aluminum hybrid body, with 28% of the body made from 1500MPa submarine-grade hot-formed steel, ensuring a comprehensive protection system [6]. - It is equipped with a 500 km range and a 2750 mm wheelbase, and is the first vehicle to feature the "GAC Huawei Cloud Car Machine" [10]. Group 2: Manufacturing and Sales Strategy - The Aion UT Super is produced at GAC Aion's intelligent ecological factory in Changsha, which adheres to top global manufacturing standards [4]. - JD.com leverages its supply chain advantages and consumer insights from over 700 million users to meet consumer demands effectively [10]. - The vehicle is marketed as an affordable option for consumers, aiming to satisfy over 90% of daily commuting needs [10]. Group 3: Market Engagement and Consumer Interaction - The auction for the first "National Good Car" model attracted over 260,000 participants, with a final bid of 78.19 million yuan [9]. - JD.com has established a comprehensive offline service network with over 3,000 service stores to support after-sales service [10].