中金:割草机器人行业迎来“奇点时刻” 无边界品类进入技术红利期
智通财经网·2025-11-05 07:45

Core Insights - The report from CICC highlights that 2024 marks the year of mass production for boundary-less robotic lawn mowers, with an estimated industry shipment of 300,000 to 400,000 units. The price of new boundary-less products is expected to drop below €1,000 and continue to decrease, accelerating the replacement of boundary lawn mowers [1][2]. Market Dynamics - The transition from "boundary" to "boundary-less" technology is driven by advancements in energy systems for garden tools, leading to a rapid penetration of robotic lawn mowers into the market. The IDC data indicates that the share of boundary-less products is projected to rise from 35% in 2024 to 65% by the first half of 2025 [1][2]. - The global market for robotic lawn mowers is estimated to reach approximately $1.5 billion in 2024, supported by a demand base of 250 million private gardens. The market is characterized by a seasonal peak in sales during the mowing season, primarily in the second and third quarters of each year [3]. Competitive Landscape - The market consists of three main types of participants: traditional garden tool leaders like Husqvarna and Bosch, tech crossover companies such as Ninebot and Ecovacs, and startups like Leddar and HanYang. Traditional players hold about 65% of the market share but are slower in technological innovation [4]. - The competitive factors include product technology, supply chain efficiency, cost management, and after-sales service. The experience and after-sales attributes of robotic lawn mowers make online brand recognition challenging, leading to a preference for offline channels for brand establishment [4]. Future Outlook - Under a neutral assumption, the market size for robotic lawn mowers is projected to exceed $3 billion by 2028, with global shipments nearing 3 million units. The North American market, characterized by larger lawn areas and complex terrains, presents significant growth potential due to its low current penetration rate [3].