Xin Lang Cai Jing·2025-11-05 07:55Core Insights - The China International Import Expo (CIIE) is enhancing its role as a platform for international procurement, investment promotion, cultural exchange, and open cooperation, showcasing its attributes as a global public product [1] Group 1: Event Overview - The eighth CIIE is being held at the National Exhibition and Convention Center in Shanghai, marking it as the world's first national-level exhibition focused on imports [1] - The event features renowned domestic brands like Qingdao Beer, which presents a variety of products to both domestic and international consumers [1] Group 2: Qingdao Beer Highlights - Qingdao Beer showcases its premium unfiltered and unpasteurized products, adhering to the "three no's" principle, which allows consumers to enjoy fresh beer that was previously only available to brewers [3] - The brand offers a diverse range of craft beers, including styles like wheat bock, Belgian double, and various IPAs, all brewed at its 1903 Craft Workshop [3][4] - Qingdao Beer also presents creative beer-related products, such as beer-flavored snacks and unique gift boxes, enhancing the consumer experience [6] Group 3: Brand Innovation and Consumer Experience - Qingdao Beer is evolving from a product-centric approach to a consumer experience-focused model, emphasizing high-quality, differentiated products that cater to modern consumer trends [4][6] - The brand's integration of cultural and creative elements reflects its commitment to innovation while maintaining its historical legacy [4][6]