2025—2026年黑龙江省冬季冰雪旅游“百日行动”将于11月8日开启

Core Viewpoint - The Heilongjiang Provincial Government is launching a "100-Day Winter Ice and Snow Tourism Action" from November 8, 2025, to February 28, 2026, aiming to establish a world-class ice and snow tourism destination and enhance the ice and snow economy under the brand "Crown of Ice and Snow, Beautiful Heilongjiang" [1] Group 1: Product Supply and Tourism System - The initiative focuses on creating a new system for comprehensive ice and snow tourism, with an emphasis on enhancing product offerings through a multi-layered product matrix [2] - The Harbin Ice and Snow World will expand significantly, featuring more ice sculptures and interactive technology, along with new attractions like an aerial snow track [2] - The province will introduce ten themed routes, showcasing various attractions from Harbin to Mohe, emphasizing the unique charm of Heilongjiang's ice and snow [2] Group 2: Industry Innovation and Cultural Integration - The plan promotes the integration of "ice and snow" with cultural tourism, creating new consumption scenarios and high-quality cultural offerings [3] - Events such as the Harbin International Ice and Snow Festival and various winter sports competitions will be introduced to enhance visitor engagement [3] - The use of technology like AR/VR will be incorporated to improve visitor experiences, alongside initiatives to boost nighttime economy and local cuisine [3] Group 3: Infrastructure Development - The action plan includes significant improvements in transportation and tourism facilities to enhance visitor capacity [4] - New domestic and international flight routes will be established, along with special trains for ice and snow tourism [4] - Upgrades to smart tourism infrastructure will be implemented, including a unified tourism app and enhanced facilities at tourist centers [4] Group 4: Market Regulation and Consumer Protection - A focus on market regulation aims to create a trustworthy tourism environment, with measures to combat unfair practices and ensure consumer rights [4] - The initiative includes a system for evaluating travel agencies and guides, promoting rational consumption among tourists [4] Group 5: Service Optimization - The plan emphasizes improving service quality in ice and snow tourism, implementing a "Five Ones" service model to enhance visitor satisfaction [5] - Establishing tourist service stations will provide amenities such as rest areas and hot drinks, ensuring a welcoming environment for visitors [5] - Multilingual services and convenient payment options will be enhanced to cater to both domestic and international tourists [5]