Zhong Guo Zhi Liang Xin Wen Wang·2025-11-05 08:14Core Insights - The domestic electric vehicle market in China continues to thrive in October 2025, with new force brands showing remarkable performance and a shift in market dynamics [1] Delivery Performance - Leap Motor leads the new force delivery rankings with 70,289 vehicles delivered in October, marking an 84% year-on-year increase and setting a new monthly record for new force brands [2][3] - Hongmeng Zhixing follows closely with 68,216 vehicles delivered, achieving a historical monthly high and reaching a cumulative delivery of over 1 million units in just 43 months, the fastest among new force brands [2][5][7] - Xiaopeng Motors delivered 42,013 vehicles, also a historical high, with strong sales across its product matrix, including the P7+ and SUV family [2][9] - NIO achieved a significant milestone with 40,397 vehicles delivered, a 92.6% year-on-year increase, marking its third consecutive month of record deliveries [2][10][12] - Other brands like Deep Blue and Changan Qiyuan also reported substantial growth, with deliveries of 36,792 and 36,378 vehicles respectively, showcasing the effectiveness of their dual-brand strategy [2][14][15] Market Dynamics - The second-tier brands are emerging strongly, with a new benchmark of 30,000 vehicles set for this segment [10][17] - Li Auto's performance declined with 31,767 vehicles delivered, facing challenges in the competitive market [17] - Zeekr's sales reached 21,423 vehicles, driven by the launch of refreshed models [18] - Lantu's sales increased to 17,218 vehicles, reflecting a consistent upward trend and a diversified product matrix [20] - Avita and Zhiji also demonstrated stable growth with 13,506 and 13,159 vehicles delivered respectively, supported by new model launches [22] Competitive Landscape - The competition among brands is intensifying as they prepare for year-end sales, with head brands leveraging scale advantages while mid-tier brands may resort to discounts to capture market share [22] - The outcome of this competition will not only determine the rankings among new force brands but also influence their supply chain leverage and technological investment capabilities in 2026 [22]