双11闲鱼观察报告：年轻人大促期间边省边赚

Core Insights - The "2025 Double 11 Xianyu Observation Report" reveals innovative shopping strategies among young consumers during the Double 11 shopping festival, such as price comparison on Xianyu before making purchases and trying out products before buying full sizes [1][5][10] Group 1: Consumer Behavior Trends - There is a significant increase in group buying, with the number of participants among mothers and pet owners doubling year-on-year, indicating a shift towards collaborative purchasing to save costs [5][8] - Young consumers are increasingly using Xianyu as a "trial center," with a 300% surge in digital rental orders and a 33% increase in beauty sample orders, allowing them to test products before committing to larger purchases [8][10] Group 2: Market Dynamics - Xianyu has emerged as a benchmark for price comparison among young consumers, with local brands like Huazhi and Proya gaining popularity over international brands, reflecting a trend of "national brands gaining favor" during major sales [5][10] - The platform has seen a rise in various skill services, such as part-time delivery and customized shopping guides, which have become popular among young people looking to balance consumption with income generation [8][10] Group 3: Innovative Usage of Resources - Users are creatively repurposing items, such as using kindergarten nap beds for pets and converting second-hand down jackets into dog beds, showcasing a trend of finding alternative uses for products [10] - The report highlights the emergence of new business opportunities through instant retail and service reselling, driven by the increasing demand for virtual assets and skill services [8][10]