羽绒服将拥有“数字身份” 第27届中国国际羽绒博览会在常熟开幕

Core Insights - The 27th China International Down Expo opened in Changshu, focusing on "Gathering Global Down to Promote Consumption," aiming to enhance high-quality development in the Chinese down industry [1] Industry Overview - The down industry is experiencing a transformative era with opportunities and challenges, emphasizing innovation, quality, and brand reliance for industry upgrade [5] - The global trend of consumption upgrading and the consensus on green sustainable development are driving the industry's evolution [5] Quality Improvement Initiatives - The release of the "China Down Industry Quality Improvement White Paper (2025)" outlines current quality issues and proposed solutions, including the establishment of group standards for waterfowl silk products and enhancing supply chain transparency [3] - Measures to combat counterfeit products and improve market order are also highlighted, including the creation of "identity files" for down products [3] Regional Development - Changshu is recognized as a leading clothing production base and is transitioning to a "fashion brand source," enhancing its brand value through outdoor and fashion market expansions [5][8] - The expo showcases Changshu's industrial vitality and fashion attitude, with local brands presenting their latest collections [6] Key Players - Bosideng, a prominent brand rooted in Changshu, has a brand value of 118.058 billion and has been the market leader for 30 consecutive years, showcasing its diverse product matrix at the expo [8] - The founder of Bosideng emphasizes the importance of Changshu's cultural and industrial support for the brand's growth and its role in leading the industry's high-quality development [8]