“媒体+”聚力，粤川共烹“牛产业盛宴”｜潮汕牛肉火锅文化节

Core Viewpoint - The first Guangdong Chaoshan Beef Hotpot Culture Festival aims to enhance the quality development of the beef industry in Guangdong and Sichuan, promoting a comprehensive upgrade of the entire supply chain through cultural empowerment and media collaboration [4][5][6]. Group 1: Event Overview - The first Guangdong Chaoshan Beef Hotpot Culture Festival will be held in Guangzhou, focusing on the cultural and industrial characteristics of Chaoshan beef hotpot [4][29]. - The festival is organized by Southern Media Group, Southern Rural News, and the Guangdong Beef Industry Development Promotion Association, aiming to connect various stakeholders in the beef supply chain [29][30]. - The event will feature significant agendas, including the release of the "Chaoshan Beef Hotpot Quality and Service Standards," addressing existing industry standard gaps [32]. Group 2: Industry Challenges and Solutions - The Guangdong beef consumption market consistently ranks among the top in the country, but the beef industry faces challenges such as fragmented farming, lack of standards, and weak branding compared to dominant industries like pork and chicken [14][15][16]. - The "Media+" approach is seen as a key solution to these challenges, with the Guangdong Beef Industry Development Promotion Association launching the "Guangdong Beef Industry 'Yue Mu Excellent Products' Evaluation and Recognition Standards (Trial)" to establish a credible regional public brand [17][18][19]. Group 3: Cross-Provincial Collaboration - The event promotes collaboration between Guangdong and Sichuan, with Sichuan being a major beef-producing province, highlighting its significant cattle inventory and meat production value [42][43]. - Sichuan's representatives emphasized the need for better branding and market recognition for its yak products, aiming to leverage the festival to enhance the visibility of Sichuan beef in the Guangdong market [45][49]. - The collaboration is not just about sales but also about building a shared brand and value, fostering deeper industrial integration between the two provinces [53][54]. Group 4: Future Implications - The festival signifies a transformative moment for the beef industry, focusing on establishing rigorous evaluation standards, creating precise supply-demand matching platforms, and promoting practical cooperation between Guangdong and Sichuan [55][56]. - The initiative reflects a commitment to high-quality development in the beef industry, with the potential to reshape the future landscape of the sector [58].