Jin Rong Shi Bao·2025-11-05 09:23Core Insights - The overall performance of five A-share listed insurance companies in the life insurance sector shows steady growth, with many institutions reporting double-digit increases in total premiums, new premiums, and renewal premiums [1][2]. Premium Growth - In the first three quarters, China Life achieved total premiums of 669.645 billion yuan, a year-on-year increase of 10.1%, marking a historical high for the same period; Taiping Life reported 263.863 billion yuan, up 14.2%; New China Life reached 172.705 billion yuan, up 18.6%; and PICC Life reported 116.963 billion yuan, up 21.1% [2]. - China Ping An did not disclose premium income data but reported a new business value of 35.724 billion yuan for its life and health insurance, a significant increase of 46.2% [2]. New Business Value - The new business value growth is attributed to the switch in the preset interest rate for life insurance products, with the industry entering a "2.0% era" starting September 1, 2025 [3]. - The quarterly data shows a divergence in premium growth rates among listed insurance companies, with China Life, PICC Life, and China Ping An showing rapid growth rates of 52%, 46%, and 21% respectively, while New China Life and Taiping Life reported declines of -4% and 2% [3]. Product Strategy Transformation - Listed insurance companies are actively transforming their product strategies, with a significant increase in the sales proportion of dividend insurance products. For instance, China Life reported that the proportion of floating income-type business in first-year premiums increased by over 45 percentage points compared to the previous year [4]. - Taiping Life disclosed that the proportion of dividend insurance in new premium income from agents further increased to 58.6% [4]. Performance of Bancassurance Channel - The bancassurance channel has shown remarkable performance, contributing significantly to premium income and business value growth. Taiping Life's bancassurance channel achieved scale premiums of 58.31 billion yuan, a year-on-year increase of 63.3% [5]. - New China Life's bancassurance channel reported premium income of 66.941 billion yuan, up 47.7%, with first-year premiums for long-term insurance increasing by 66.7% [5]. - China Ping An reported a 170.9% year-on-year growth in new business value from its bancassurance channel, contributing 35.1% to its overall new business value [5]. Agent Workforce and Productivity - The overall number of agents remains stable, with slight declines in the number of individual insurance sales agents for major companies. China Life has 607,000 agents, Ping An has 354,000, and Taiping Life has 181,000 [6]. - Despite the slight decline, the quality of the workforce is improving, with New China Life reporting a 50% year-on-year increase in per capita productivity [6].