Shein到底动了谁的蛋糕？

Core Viewpoint - Shein, a representative of "ultra-fast fashion" e-commerce, has opened its first permanent store in Paris, France, but faces significant backlash and controversy from the local community and authorities [1][4][5]. Group 1: Shein's Market Entry - Shein has opened its first permanent store in the BHV department store in Paris, with plans to open six more locations across France [1][8]. - The store spans 1,200 square meters in a prime location, marking a significant shift from Shein's previous strategy of pop-up stores [7][9]. - The decision to enter BHV has sparked widespread media coverage and public outcry, with over 90,000 signatures collected against Shein's presence in the store [4][8]. Group 2: Public and Government Response - French authorities, including the Minister of Economy, have expressed strong opposition to Shein's entry, citing concerns over the sale of inappropriate products on their platform [5][11]. - The backlash includes accusations that Shein threatens local manufacturing and employment, as well as concerns about environmental impacts associated with "fast fashion" [12][15]. - The controversy has led to a broader discussion about the implications of Shein's business model on local fashion brands and the retail landscape in France [15][18]. Group 3: Shein's Business Strategy and Challenges - Shein's strategy includes promises of creating 200 direct and indirect jobs and revitalizing the local retail environment [8][12]. - The company has faced significant fines in France for various regulatory violations, totaling €191 million, which reflects ongoing scrutiny of its business practices [15]. - Despite the challenges, Shein's management remains optimistic about the brand's potential in the French market, emphasizing the importance of adapting to consumer preferences [18][19].