松鼠Ai“锁机”风波:大量用户遭封号,加盟模式渠道混乱
Xin Lang Cai Jing·2025-11-05 10:20

Core Viewpoint - The recent suspension and subsequent unblocking of Squirrel AI learning machines highlight the challenges faced by the company in managing its franchise model and the impact on consumers caught in the middle of disputes between the company and its distributors [3][4][12]. Group 1: Incident Overview - On October 31, a notification was issued regarding the unblocking of accounts associated with the "6638" distributor, allowing users to resume normal use of their learning machines by November 1 [1]. - The initial account suspension was due to alleged violations by the distributor, which affected numerous consumers who had purchased learning machines through various channels [3][4]. - Consumers reported being unable to access their learning machines, with some facing difficulties in providing necessary documentation for account recovery [5][6]. Group 2: Consumer Impact - Many consumers, including those who purchased through legitimate channels, found their accounts suspended, raising questions about the responsibility of Squirrel AI in protecting consumer rights [8][9]. - Legal experts indicated that consumers who purchased through authorized channels should have their rights protected, and the company cannot simply transfer the risk of distributor violations onto consumers [9][10]. - The incident has led to widespread concern among consumers regarding the legitimacy of various sales channels and the potential consequences of purchasing from non-official sources [10][11]. Group 3: Business Model and Challenges - Squirrel AI operates on a franchise model, relying heavily on distributors for sales and after-sales services, which has created challenges in channel management [3][12]. - The company has expanded rapidly, with over 2,000 franchise locations and significant sales figures, but this growth has also led to complications in maintaining control over distribution practices [15][16]. - The incident underscores the risks associated with the franchise model, particularly in ensuring compliance and protecting consumer interests amidst disputes with distributors [12][15].