Heineken® Announces Renewed Global Partnership with F1® and Launches the Sport’s First Season Ticket

Core Insights - Heineken has launched the world's first season ticket for Formula 1, marking the extension of its decade-long partnership with the sport [1][4][10] - The season ticket provides access to all 24 races in the 2026 season, including travel and accommodation for the holder and a guest [5][6] - Heineken aims to enhance fan experiences and engagement through various initiatives, including F1 Fanzones and digital content [9][10] Company and Industry Summary - Heineken's renewed partnership with Formula 1 includes new Title Partnerships for races in Brazil, Madrid, and Silverstone, along with extensions for China and Las Vegas [9][10] - The global fanbase of Formula 1 is approximately 827 million, with significant growth among young adults and women [9] - Heineken's initiatives focus on responsible consumption, promoting its zero-alcohol product, Heineken 0.0, as part of its responsible drinking program [9][10] - The season ticket is crafted from carbon fibre, symbolizing speed and craftsmanship, and is designed to foster connections among fans [7][8]