Heineken® Announces Renewed Global Partnership with F1® and Launches the Sport's First Season Ticket

Core Insights - Heineken® has launched the world's first season ticket for Formula 1, marking an expansion of its decade-long partnership with F1® [1][8] - The season ticket allows holders access to all 24 races in the 2026 season, including travel and accommodation [3][8] - Heineken® aims to enhance fan experiences and strengthen its connection with F1's growing global fan base [2][9] Company and Industry Summary - Heineken® will resume the Title Partnership of the local Grand Prix in Brazil starting in 2027, alongside new Title Partnerships in Madrid and Silverstone, and extensions in China and Las Vegas [2][9] - The partnership renewal is part of a multi-year deal that emphasizes fan engagement through F1® Fanzones, activations at F1® Arcades, and year-round promotions [9][10] - Research indicates that 67% of F1 fans believe the sport brings people together, with 84% preferring to experience races in person [6][9] - Heineken® will continue to promote responsible drinking through its Heineken 0.0 product during F1 events [9][10] - The CEO of Heineken® expressed excitement about the partnership's future, focusing on creating unique experiences for fans [10]