Core Viewpoint - The Chinese liquor industry, particularly represented by Langjiu, is recognized as a "historical classic industry" alongside silk, tea, and porcelain, highlighting its cultural and strategic significance beyond economic contributions [1][6]. Group 1: Cultural Heritage and Innovation - Langjiu embodies the essence of cultural heritage, being recognized as an important representative of China's intangible cultural heritage, with its brewing techniques listed as a national-level intangible cultural heritage since 2008 [3]. - The company actively promotes the living heritage of its brewing techniques through various cultural events and festivals, transforming traditional practices into public experiences that enhance cultural appreciation [3][4]. - Langjiu integrates modern technology with traditional brewing methods, employing a technical team of over 200 to enhance product quality and innovate within the industry [4]. Group 2: Economic and Community Impact - The "Historical Classic+" initiative aims to create a fusion ecosystem that connects culture, tourism, and rural revitalization, moving beyond single production to multi-dimensional value creation [6]. - Langjiu's estate spans 10 square kilometers, serving as a new experiential venue that combines natural resources with cultural and artistic elements, contributing to local economic development and job creation [6][7]. - The company supports rural revitalization through standardized agricultural practices, benefiting over 600,000 acres of sorghum cultivation and creating thousands of local jobs [6][7]. Group 3: Global Expansion and Future Outlook - The industry is encouraged to enhance international cooperation and maintain competitive advantages, with Langjiu positioning itself as a global ambassador for Chinese liquor culture [7]. - Langjiu has engaged in international collaborations and showcased its products on global platforms, establishing a clear path for international expansion [7]. - The future of the historical classic industry is seen as promising, with expectations for continued cultural depth and technological integration to achieve high-quality development [9].
酿酒入列历史经典产业,郎酒的“慢功夫”见真章
Zhong Jin Zai Xian·2025-11-05 10:26