湛江启动“冬游湛江”消费季，前三季度社零总额增长3.3%

Core Viewpoint - Zhanjiang City is launching a "Winter Tour Zhanjiang Enjoy Exciting" consumption season from November to the first quarter of next year, aiming to stimulate consumer spending and enhance the shopping experience for both locals and tourists [1][3]. Group 1: Consumption Policies and Measures - Zhanjiang has implemented measures to optimize the consumption environment, resulting in a retail sales total of 118.475 billion yuan, a year-on-year increase of 3.3%, which is 0.5 percentage points higher than the provincial average [3]. - The new consumption subsidy program includes a wide range of products such as automobiles, home appliances, local specialty products, electronic products, and sports goods, with a focus on accessibility and low thresholds for consumers [6][9]. - The new subsidy program is distinct from the 2025 old-for-new consumption subsidy, with different time frames and funding sources, and the two cannot be combined [6][9]. Group 2: Event Highlights and Themes - The consumption season will feature four main themes: "Warm Winter Fun Tour Zhanjiang," "Trendy Youth Vitality Zhanjiang," "Delicious Food Zhanjiang," and "Affordable Shopping Zhanjiang," leveraging the upcoming opening of the Guangzhan High-speed Railway and the 15th National Games [12]. - Three major events will take place during the consumption season: a sports-themed event in November-December, a winter study tour in January-February, and a unique coastal Spring Festival experience in February-March [12]. Group 3: Financial Support and Consumer Experience - Financial institutions are encouraged to provide credit support for service consumption sectors, with preferential interest rates for eligible consumers [14]. - Market regulation departments will enhance consumer protection measures, ensuring quality and integrity in business practices while facilitating consumer complaints [16]. - Various promotional activities, including dining vouchers and themed shopping events, will be launched to stimulate consumer interest and spending [17][18].