Jing Ji Guan Cha Bao·2025-11-05 11:48Core Viewpoint - Geely Galaxy's Xingyao 6 adopts a "low price, high configuration" strategy to aggressively target the A-class hybrid sedan market, challenging the market leader BYD Qin PLUS DM-i with a competitive pricing range of 68,800 to 99,800 yuan [1][2]. Group 1: Product Launch and Market Strategy - The Xingyao 6 is positioned as a "new generation national electric hybrid family sedan," highlighting Geely's commitment to penetrate the A-class sedan market, which is the largest segment in China's automotive market [1][2]. - The model offers seven variants with two pure electric range options of 60 km and 125 km, and its starting price is nearly 20,000 yuan lower than the pre-sale price, breaking the 80,000 yuan price barrier for similar hybrid models [1][3]. - The Xingyao 6 is equipped with advanced features such as the Galaxy Flyme Auto intelligent cockpit system and the Shield battery safety system, defying the industry norm of reduced features at lower prices [1][3]. Group 2: Competitive Landscape - The A-class sedan market has been dominated by joint venture fuel models like Nissan Sylphy and Toyota Corolla, with BYD Qin PLUS breaking this dominance by becoming the best-selling A-class sedan in 2022 and maintaining its lead in 2023 with sales of 230,600 units from January to August [2][3]. - Geely's previous attempts to enter this market with the Galaxy L6 did not meet expectations, making the launch of Xingyao 6 a critical move to establish a foothold in this competitive segment [4]. Group 3: Financial and Sales Goals - Geely Auto Group reported a quarterly net profit of 5.67 billion yuan, with a year-on-year growth of 264%, enabling cost control that supports the "low price, high configuration" strategy of the Xingyao 6 [1][4]. - Following strong sales performance in the first half of the year, Geely has raised its annual sales target from 2.71 million to 3 million units, with the Xingyao 6 positioned as a key tool to achieve this goal [4][5]. - Geely aims to achieve an annual sales target of 5 million units by 2027, with the Xingyao 6 expected to play a significant role in the hybrid sedan market [4].