Di Yi Cai Jing·2025-11-05 12:04Core Insights - Alibaba is accelerating its ambition to capture the mindshare in the instant retail sector through the integration of Taobao Flash and Ele.me [1][7][8] Group 1: Recruitment and Integration - Alibaba has recently posted multiple job openings for positions that indicate a merging strategy between Taobao Flash and Ele.me, including roles such as marketing product specialists and business development managers [1] - The job postings suggest that the operational and marketing strategies of Taobao Flash and Ele.me are increasingly converging, with specific roles focusing on both platforms [1][7] - A notable job listing for a "Taobao Flash & Ele.me BD Manager" highlights responsibilities that encompass both platforms, indicating a strategic alignment [1] Group 2: Strategic Developments - Since the launch of Taobao Flash on April 30, it has integrated Ele.me's full supply chain, leveraging Ele.me's existing local infrastructure for delivery [7] - The recent rebranding of the Ele.me app to Taobao Flash has sparked speculation about further brand integration, with new job roles emphasizing a unified operational approach [7][8] - Alibaba's strategy includes a collaborative effort in the instant retail and "big consumption" sectors, as evidenced by the introduction of a unified delivery outfit for riders from both platforms [7] Group 3: Future Outlook - The potential complete integration of Ele.me into Taobao Flash remains uncertain, but the current developments indicate a strong push towards a cohesive brand identity in the instant retail market [8] - The rebranding efforts and job postings reflect Alibaba's commitment to expanding its presence in the instant retail space, moving beyond traditional food delivery to encompass a broader range of consumer goods [8]