中国之夜——“你好！中国”主题旅游推广活动在伦敦举办

Core Insights - The event "Hello! China" was held in London to promote China's tourism image and foster cooperation between China and the UK in the cultural and tourism sectors [1][2] Group 1: Event Overview - The event showcased a friendly and attractive image of Chinese tourism, aiming to invite overseas tourists and promote deep cooperation between China and the UK [1] - Approximately 350 attendees included representatives from cultural and tourism departments, travel enterprises, hotels, airports, airlines, financial institutions, and media from China, the UK, and Europe [1] Group 2: Key Messages from Officials - Zhao Fei emphasized the event's role in shaping a new image for Chinese tourism and fostering cooperation and mutual benefits between the two countries [2] - Zhang Weiguo highlighted the importance of the cultural and tourism exchange center in facilitating practical cooperation and exploring new international tourism markets [2] - Jamie Watrel noted China's significant efforts in facilitating inbound tourism and its potential for growth in the global tourism market [2] Group 3: Event Activities - The event featured various activities including live presentations, business exchanges, photo exhibitions, and interactive cultural experiences [3] - Attendees enjoyed performances such as guzheng music and dance, and shared positive travel experiences in China [3] - The "China Pass" tourism card was launched, exemplifying the integration of aviation and tourism [3]