Zhong Guo Xin Wen Wang·2025-11-05 12:28Core Insights - The 8th China International Import Expo (CIIE) commenced on November 5, showcasing its role as a global platform for international procurement, investment promotion, cultural exchange, and open cooperation [1] Company Highlights - Qingdao Beer presented a variety of products at the expo, including its popular premium raw beer and crystal pure draft, adhering to the "three no's" principle: unfiltered, undiluted, and unpasteurized [2] - The company introduced over ten styles of craft beers, providing consumers with a diverse tasting experience, alongside unique gift box products catering to both consumption and gifting needs [2][4] - Qingdao Beer is embracing a younger image through innovative cultural products, such as beer-flavored snacks and collaborations with trendy brands, reflecting a shift from product-centric to consumer experience-focused strategies [4] Industry Trends - The expo highlighted the increasing demand for high-quality, personalized, and diverse consumer products, with Qingdao Beer adapting its offerings to meet these evolving market trends [4] - The integration of traditional brand heritage with contemporary trends is evident in Qingdao Beer's approach, showcasing a blend of historical significance and modern consumer preferences [4]