微短剧如何从流量狂欢走向价值深耕

Core Insights - The micro-short drama industry in China is rapidly developing, with nearly 700 million users, covering 70% of the country's online audience, and is transitioning from a focus on traffic to value cultivation and quality improvement [1][4] Group 1: Industry Trends - The industry consensus emphasizes that "quality is the lifeline," focusing on both content and production quality to resonate emotionally with audiences [1][3] - The first dialect micro-short drama, "Home and Away," has achieved over 3 billion views, highlighting the importance of relatable storytelling and emotional depth [1][2] - The industry is moving towards a standardized and regulated production process, with the introduction of the "Micro-Short Drama Creation and Content Review Technical Standards" to ensure quality and positive messaging [3] Group 2: Market Dynamics - The micro-short drama market is expected to reach a scale of hundreds of billions, but the previous era of mass production has led to many low-quality works, making it essential to shift from quantity to quality [4] - Major platforms are launching initiatives to promote high-quality micro-short dramas, such as the "Fruit Burning Plan" by Hongguo and a thousand high-quality micro-drama plan by iQIYI [5] - The industry is anticipated to evolve towards more diversified business models, focusing on original IP development, with projections that original IP will account for 70% to 80% of content in the future [5]