总部位于中东，主业扎根非洲 70后夫妇打造的“非洲纸尿裤大王”拟港股上市

Core Viewpoint - The multinational hygiene products company, LeShuShi, is set to launch its IPO in Hong Kong, potentially becoming the first company headquartered in the Middle East to list there, with a global offering of 90.88 million shares priced between HKD 24.2 and HKD 26.2 per share [1][2]. Group 1: Company Overview - LeShuShi, known as the "King of Diapers in Africa," has established itself as a leading player in the hygiene products market, particularly in Africa, with significant sales in emerging markets like Latin America and Central Asia [3][5]. - The company was founded by a couple, Shen Yanchang and Yang Yanjuan, who have over 20 years of experience in international markets, particularly in Africa [6]. Group 2: Financial Performance - LeShuShi's revenue has shown consistent growth, reaching USD 320 million in 2022, USD 411 million in 2023, and projected to grow to USD 454 million in 2024 [5]. - The company has sold a total of 10.8 billion diapers from 2022 to 2024, with sales increasing from 2.995 billion in 2022 to 4.123 billion in 2024 [3]. Group 3: Market Position - As of 2024, LeShuShi holds the largest market share in Africa for baby diapers at 20.3% and for sanitary napkins at 15.6%, while ranking second in revenue market share for both categories [5]. - The company has established eight production facilities and 51 production lines in Africa, with a core production capacity of 6.301 billion diapers and 2.854 billion sanitary napkins annually [5]. Group 4: IPO and Fund Utilization - The IPO is expected to raise up to HKD 2.38 billion, with over 70% of the funds allocated for capacity expansion and production line upgrades, including new production lines in Ghana and Senegal [2][6]. - Approximately 11.6% of the raised funds will be used for marketing and promotional activities in Africa, Latin America, and Central Asia [7].