蜜雪集团入驻进博会巴西国家馆 将实现巴西本土化运营

Core Insights - The eighth China International Import Expo was held in Shanghai, where Mixue Group launched a limited edition "Brazilian Berry Ice Cream" in collaboration with the Brazilian Export and Investment Promotion Agency, becoming a popular attraction at the event [1] - Mixue Group aims to deepen its coffee industry cooperation with Brazil and localize its operations in the Brazilian market [1][2] Group 1: Product Development and Market Expansion - The "Brazilian Berry Ice Cream" is a new product developed by Mixue Group using Brazilian fruits, with plans for future launches in the Brazilian and South American markets [2] - Mixue Group is preparing to localize its operations in Brazil, including store openings and supply chain development, with a commitment to providing high-quality and affordable products [2] - A memorandum of understanding was signed in May 2023, with plans to invest at least 4 billion yuan in Brazilian agricultural products over the next 3-5 years, creating approximately 25,000 jobs [2] Group 2: Coffee Industry Collaboration - Brazil is the world's largest coffee producer and exporter, accounting for one-third of global coffee production, and is a key supplier of Arabica coffee beans [3] - Mixue Group has established deep cooperation in the coffee industry with Brazil, sourcing coffee beans for its brands "Mixue Ice City" and "Lucky Coffee" from Brazil and other key regions [3] - The company operates an intelligent supply chain factory in Hainan with an annual production capacity of 22,000 tons, ensuring high-quality coffee through a rigorous selection and roasting process [3] Group 3: Global Presence and Cultural Exchange - Mixue Group has over 53,000 stores globally, covering 12 countries, and its procurement network spans six continents and 38 countries [4] - The company integrates Chinese industry practices into overseas markets, promoting cultural exchange between China and Brazil through its products [4] - China has been Brazil's largest trading partner for 15 consecutive years, with Mixue Group facilitating the introduction of Brazilian agricultural products to China while sharing Chinese tea culture in Brazil [4]