Globenewswire·2025-11-05 13:00Core Insights - American Rebel Holdings, Inc. is launching its American Rebel Light Beer in 16oz cans at two prominent Kroger locations in Tennessee, marking a significant step in the brand's retail strategy [1][2][8] - The launches coincide with Veterans Day, emphasizing the brand's connection to the military community and patriotic values [2][3] Launch Details - The grand opening at Kroger Store 580 in Clarksville, TN, is set for November 5, 2025, followed by the reopening of Kroger Store 502 in downtown Nashville on November 12, 2025 [1][12] - The Clarksville event will feature the American Rebel Light Beer Tour Bus, offering promotional activities and community engagement [4][12] Strategic Importance - The choice of locations in Clarksville and Nashville is strategic, targeting high-traffic areas with a strong military presence and patriotic consumer base [2][8] - CEO Andy Ross highlighted that these launches signal the brand's commitment to scaling purposefully and connecting with its target audience [7][8] Product Features - American Rebel Light Beer is positioned as a premium domestic light lager, with approximately 100 calories, 3.2g carbs, and 4.3% ABV per 12oz serving, brewed without corn, rice, or added sweeteners [11] - The introduction of 16oz cans is aimed at meeting consumer demand for convenient packaging suitable for social gatherings [9][11]