Core Viewpoint - The "store closure wave" in the gold and jewelry industry continues, with several companies reporting a decline in retail points and facing operational challenges due to new tax policies and rising gold prices [2][10]. Group 1: Store Closures and Sales Trends - Chow Tai Fook reported a reduction of 603 retail points, from 6,644 to 6,041, with the mainland market seeing a decrease of 611 points [4][6]. - Same-store sales for Chow Tai Fook in the mainland and Hong Kong/Macau fell by 8.6% and 10.0% respectively, although overall sales improved due to price increases [6][7]. - Other companies like Chow Sang Sang and Luk Fook also exhibited similar trends of store closures alongside improved sales performance [8]. Group 2: Financial Performance and Price Trends - Chow Sang Sang's revenue for the first nine months of 2025 was 6.772 billion yuan, down 37.35% year-on-year, but gross profit margin improved to 29.74% due to product mix optimization and rising gold prices [8][9]. - Luk Fook's average selling price for gold products in the mainland increased by 17% to 8,300 yuan, contributing to a retail value increase of 18% and retail income growth of 15% [9]. Group 3: Impact of New Tax Policies - The new tax policy effective November 1 is expected to increase costs for non-investment gold enterprises, potentially leading to further store closures [11][12]. - The market reacted quickly to the new tax policy, with gold prices rising significantly, impacting consumer demand and retail performance [11][12]. Group 4: E-commerce Growth - E-commerce channels have emerged as a growth highlight for several gold and jewelry brands, with Chow Sang Sang's e-commerce revenue increasing by 17.68% year-on-year [12][13]. - The contribution of e-commerce to Chow Sang Sang's revenue rose from 15.29% to 28.72%, indicating a shift in consumer purchasing behavior [12][13]. - Brands are leveraging e-commerce platforms for promotions and collaborations, enhancing customer engagement and driving sales [13][14].