Core Insights - Tradewinds Universal, Inc. (TRWD) is launching a global media campaign aimed at enhancing shareholder value, brand visibility, and public recognition across North America, Latin America, and select international markets [1][2]. Media Campaign Details - The campaign is produced in collaboration with BizTrendWatch and focuses on TRWD's operational expansion and modernization efforts within the entertainment sector [2]. - The media rollout will target multiple territories including the United States, Canada, Mexico, Colombia, Panama, and Germany, utilizing both traditional television and digital streaming platforms [3]. - Distribution partners such as Cox Media, Vibe, and MNTN will feature TRWD's content on major business and finance networks like CNBC, Bloomberg Television, and Fox Business [4]. Digital and Social Media Strategy - In addition to traditional media, TRWD will implement a digital and social media marketing strategy across platforms like Facebook, X (formerly Twitter), TikTok, and Instagram to broaden its reach [5]. Initial Media Content - The campaign will kick off with two key videos: one in English focusing on TRWD's modernization strategy and another in Spanish aimed at Latin American audiences, both emphasizing the growth of the Peppermint Hippo brand [6]. Long-term Business Strategy - TRWD aims to build a multi-brand conglomerate in the $10 billion entertainment industry, which consists of over 3,000 independently owned clubs [9][10]. - The strategy includes identifying high-potential venues, acquiring and upgrading them, and integrating them into a unified platform that emphasizes brand consistency and operational transparency [11]. Company Background - Peppermint Hippo, founded in 2018, has rapidly expanded from a single club to operating 10 clubs nationwide, with a flagship location in Las Vegas [13][14]. - Tradewinds Universal focuses on acquiring and scaling businesses with long-term growth potential, aiming to create a diversified portfolio that withstands economic cycles [15][16].
TRWD Launches Media Campaign to Expand Brand Visibility Across North America and Latin America
Globenewswire·2025-11-05 13:30