入驻第八届进博会巴西国家馆 蜜雪冰城成网红打卡点

Core Insights - The eighth China International Import Expo (CIIE) has officially opened, showcasing products like the "Brazilian Berry Ice Cream" developed by Mixue Ice Cream in collaboration with the Brazilian Export and Investment Promotion Agency [1][2] Group 1: Product Development and Market Expansion - Mixue Ice Cream has launched a limited edition "Brazilian Berry Ice Cream" that incorporates local Brazilian fruits, aiming to penetrate the Brazilian and South American markets [2] - The company plans to localize its operations in Brazil, including store openings and supply chain development, with an investment of no less than 4 billion yuan over the next 3-5 years [2] - This investment is expected to create approximately 25,000 jobs and includes procurement of Brazilian agricultural products such as coffee beans and fruit products [2] Group 2: Coffee Industry Collaboration - Brazil, being the largest coffee producer and exporter globally, supplies coffee beans for Mixue's brands, including "Mixue Ice Cream" and "Lucky Coffee" [3] - The "Lucky Coffee" brand primarily uses Arabica beans from Minas Gerais, Brazil, and has expanded its presence to over 9,500 stores nationwide [3] - Mixue has established a smart supply chain factory in Hainan with an annual production capacity of 22,000 tons, focusing on coffee and related products [3] Group 3: Cultural and Economic Exchange - Mixue is not only sourcing foreign ingredients but also integrating Chinese business models, such as store operations and supply chain management, into foreign markets [4] - The company aims to promote cultural exchange between China and Brazil by introducing Brazilian agricultural products to China while sharing Chinese tea culture with Brazil [4]