Anora targets “above-market” growth

Core Insights - Anora aims to "cut complexity" and focus on "core brands" to achieve faster growth than the market [1][3] - The company has set mid-term targets to increase organic sales at a rate exceeding the wider market [2] Financial Targets - Anora's new targets include a 6-7% annual increase in "comparable EBITDA," aiming for €85-90 million ($97.6-103.3 million) by the end of 2028 [4] - The company plans to achieve approximately €20 million in gross EBITDA savings during 2025 and 2026 through improved procurement, organizational streamlining, and operational efficiency [4] Strategic Initiatives - Recent job cuts are part of Anora's strategy to enhance profitability and efficiency, following previous layoffs in 2024 [5] - The company will implement "structural initiatives" to improve profits and competitiveness, including supply chain optimization and portfolio adjustments, potentially unlocking an additional €20 million in EBITDA by 2028 [5] Growth Opportunities - Anora believes it can increase EBITDA by an additional €10 million through growth in core brands, selective new channels, and disciplined international expansion [6] - The company recognizes the need to expand its range of low and no-alcoholic beverages, invest in innovations, and shift towards sustainable packaging solutions [6]