T. Rowe Price's ETF Suite Crosses $20 Billion AUM

Core Insights - The ETF market has experienced significant growth in recent years, particularly following the implementation of the ETF rule which has facilitated the launch and availability of ETFs [1] - A diverse range of firms have entered the ETF space, indicating a competitive and expanding market landscape [1] Industry Overview - The introduction of the ETF rule has been a pivotal factor in the acceleration of ETF launches, contributing to the overall expansion of the industry [1] - The increasing number of firms participating in the ETF market suggests a robust interest and potential for innovation within the sector [1]