Viant Named the Ad Platform Partner for Molson Coors

Core Insights - Viant has announced a multi-year partnership with Molson Coors Beverage Company, designating Viant as the Advertising Platform starting in 2026 [1] Company Summary - The partnership signifies a strategic move for Viant in the advertising technology sector, enhancing its position within the beverage industry [1] - Molson Coors Beverage Company is set to leverage Viant's advertising platform to optimize its marketing efforts [1]