182亿元！小米披露双11最新战报：拿下国产手机销量冠军

Core Insights - This year's Double Eleven e-commerce promotion started earlier than in previous years, with JD and Douyin launching on October 9, and Taobao, Tmall, and Pinduoduo starting around October 15 [2] - Xiaomi reported a total payment amount exceeding 18.2 billion yuan for the Double Eleven event, securing the top position in domestic smartphone sales across all major platforms [2] - According to JD's Double Eleven mobile sales data, Apple ranked first in sales, with Xiaomi following closely in second place, becoming the champion among domestic smartphone brands [5] Xiaomi's Performance - Xiaomi's smartphone business generated revenue of 45.5 billion yuan in Q2 2025, with a shipment volume of 42.4 million units [7] - In the high-end smartphone market, Xiaomi's share in the 4000-5000 yuan price segment is 24.7%, maintaining the top position in China, while its market share in the 5000-6000 yuan segment reached 15.4%, an increase of 6.5 percentage points year-on-year [7] - Xiaomi is shifting its focus in the high-end market from the 4000-6000 yuan range to the ultra-high-end segment above 6000 yuan starting this year [7]