谁在发力数字文创？解码京沪杭三城“政策工具箱”

Core Insights - Chengdu's digital cultural and creative industry is rapidly reshaping the city's economic landscape, with notable successes like "Honor of Kings" and "Ne Zha" gaining global recognition [1] - The digital cultural sector has become a key competitive arena for cities, prompting various regions to adopt targeted policies to seize opportunities [2] Industry Overview - In the first three quarters of 2025, cultural enterprises in China achieved a revenue of 1,095.89 billion yuan, marking a 7.9% year-on-year increase [4] - Among these, 16 sub-sectors characterized by new cultural formats generated 488.60 billion yuan, growing by 14.1%, outpacing the overall growth of cultural enterprises by 6.2 percentage points [4] - The core of industry competition is shifting towards the integration of culture and technology, emphasizing IP effects and ecosystem development [5] Policy Analysis - Major cities like Beijing, Shanghai, and Hangzhou are adopting a "precision drip irrigation" policy model to foster the digital cultural industry [5] - A common "policy toolbox" has emerged, focusing on identifying key sectors, building platforms, and activating ecosystems [8] - Beijing's strategy emphasizes technological innovation, while Shanghai focuses on creating an efficient, open industrial ecosystem, and Hangzhou aims for deep vertical integration in specific sectors [13][15][16] Economic Impact - The total profit of cultural enterprises reached 90.93 billion yuan, reflecting a 14.2% increase [4] - The total assets of these enterprises amounted to 2,242.27 billion yuan, showing an 8.4% growth [4] Strategic Directions - Cities are increasingly defining their unique paths based on their inherent strengths, such as Beijing's focus on technology, Shanghai's role as an international hub, and Hangzhou's commitment to niche markets [13][15][16] - Effective digital cultural policies are seen as amplifiers of a city's unique advantages, enabling them to build competitive barriers that are difficult for other cities to replicate [16]