史上最大规模产品发布计划揭幕 全新纯电CLA上市！奔驰佟欧福：不因竞争抛弃战略目标

Core Viewpoint - Mercedes-Benz emphasizes that corporate social responsibility (CSR) is a core value and a long-term commitment, not just a slogan, and it will not waver due to market changes [1] Group 1: Sustainability Initiatives - Beijing Benz, as Mercedes-Benz's largest global production base, has recently received the ISO 14068-1:2023 carbon neutrality verification, becoming the first automotive manufacturing plant in China to achieve this certification [4] - The new all-electric Mercedes-Benz CLA, launched on November 5, includes three models priced between 249,000 to 299,000 yuan, representing a step towards the company's "zero emissions" travel goal [4] - Mercedes-Benz plans to launch 36 new models over the next two years, with 17 being electric vehicles and 7 exclusive to China, marking the largest technology and product release plan in the company's history [4] Group 2: Energy Efficiency and Lifecycle Management - The all-new electric CLA aims to set a benchmark for energy efficiency, achieving a consumption of 10.9 kWh per 100 km and a range of 866 km under CLTC [5] - The use of recycled thermoplastic materials in the new CLA has doubled compared to the previous generation, with 25% of the bumper made from recycled materials, reducing CO2 emissions by approximately 50 kg per vehicle [8] - Mercedes-Benz has recovered about 391 tons of scrapped power batteries and modules since June 2024, achieving closed-loop management of battery lifecycle [8] Group 3: Strategic Commitment Amid Competition - In a competitive market, companies must adjust but should not abandon their strategic goals; maintaining long-term brand values is crucial [9] - The commitment to "Mercedes standards" is reflected in significant investments in safety testing, with over 180 crash tests and 15,000 simulation tests conducted for the new electric CLA [12] - The company believes that while sustainability initiatives may incur short-term costs, they will create long-term value, aligning with the overall strategy of innovation and value creation [12]