Samuel Adams Unwraps Winter White Ale First New Winter Seasonal in 30 Years

Core Insights - Samuel Adams has launched its first new winter seasonal beer, Winter White Ale, in 30 years, available nationwide through January 2026 [1][14] - Winter White Ale features a blend of spices and citrus, designed to enhance holiday celebrations and cozy gatherings [2][3] Product Details - Winter White Ale is brewed with orange peel, cinnamon, nutmeg, and clove, offering a balance of citrusy sweetness and warming spices [2][12] - The beer has a pale golden, hazy appearance and a crisp finish, representing a modern twist on traditional winter ales [2] - The alcohol by volume (ABV) is 5.7%, and it is available in 12-pack and 24-pack formats, with suggested retail prices of $17.99 and $29.99 respectively [12] Market Context - The launch of Winter White Ale is inspired by the previous success of the Holiday White Ale, which saw a 14% growth last year [2][11] - Samuel Adams continues to innovate within the craft beer sector, maintaining its position as a leading independent American craft brewer since its founding in 1984 [8][10]