Prnewswire·2025-11-05 15:07Core Insights - DICK'S Sporting Goods is launching a holiday campaign called "Santa's Scouting Report," featuring prominent athletes to create a playful twist on the traditional naughty or nice list [1][3] - The campaign aims to engage customers by reflecting on their achievements and encouraging them to consider their own performance in sports [3] Company Overview - DICK'S Sporting Goods is a leading omni-channel retailer founded in 1948, headquartered in Pittsburgh, Pennsylvania, with a diverse range of brands including Golf Galaxy and Public Lands [6] - The company operates in 20 countries and has a significant presence in the global sneaker community, as well as owning GameChanger, a youth sports mobile platform [6] Campaign Details - The campaign features athletes Paige Bueckers, Bryson DeChambeau, CeeDee Lamb, and Draymond Green, who interact with Santa in a festive store setting [2][4] - It includes a full-length advertisement and shorter athlete-specific clips that will be distributed across various digital and social media platforms, as well as local TV [4] Community Engagement - DICK'S Sporting Goods has a strong commitment to youth sports, having donated millions through its Foundation to support under-resourced teams and athletes [7]