遥望科技营收下滑，明星坐镇仍撑不起业绩？

Core Viewpoint - Recently, Yaowang Technology (002291) disclosed its Q3 2025 report, showing a significant decline in revenue and continued net losses, primarily due to decreased income from new media advertising and the closure of unprofitable IPs and offline stores [1][2][3]. Financial Performance - For the first three quarters, the company achieved total revenue of 2.613 billion yuan, a year-on-year decrease of 34.65% [1][2]. - The net profit attributable to shareholders was a loss of 415 million yuan, compared to a loss of 408 million yuan in the same period last year, indicating a slight increase in losses of 1.57% [1][2]. - The net cash flow from operating activities was -53.64 million yuan, down from 91.71 million yuan in the previous year, reflecting a decline of 158.49% [1][2]. Business Segments - The company's two main business segments faced significant challenges, with internet advertising (accounting for 94.99% of revenue) generating 1.801 billion yuan, down 36.87% year-on-year [3][5]. - The apparel and footwear segment (4.56% of revenue) reported revenue of 86.44 million yuan, a decrease of 26.34% [3][5]. - Social e-commerce revenue, including live streaming, fell by 19.83% to 1.113 billion yuan, contributing nearly 60% of total revenue [4][5]. Strategic Adjustments - The company plans to expand innovative business lines starting in 2024, which has contributed to the current losses, and is taking measures to reform its strategy [5]. - Investments will continue in profitable projects like live e-commerce, while innovative incubation projects will undergo strategic review and adjustment [5]. - The company is in discussions with several quality ODM factories, which may become an important second growth curve [5]. Market Position - As of November 5, the company's stock price was 7.05 yuan per share, with a total market capitalization of 6.596 billion yuan [6].