Novo Nordisk trims outlook as obesity drug maker loses ground to Eli Lilly

Core Viewpoint - Novo Nordisk has reduced its full-year forecasts due to slowing sales growth of its obesity drugs, raising concerns among investors about its competitive position against Eli Lilly and other rivals [1][2]. Group 1: Sales Performance and Market Position - Sales growth for Novo's obesity drug Wegovy has significantly slowed, leading to a sharp decline in its stock price by approximately 70% [4]. - Eli Lilly has outperformed Novo, with stronger results and an increased 2025 guidance, indicating a competitive advantage [3][4]. - The company is facing challenges from copycat drugs and increased competition, which has contributed to its market share loss [4][6]. Group 2: Management and Strategic Response - CEO Mike Doustdar, who took over in August, is implementing a turnaround plan to regain market share lost to Eli Lilly [3]. - Novo is expanding its direct-to-consumer sales in the U.S. and is optimistic about winning a bidding war for biotech firm Metsera, with a bid of $10 billion to enhance its obesity drug pipeline [5]. - Analysts have noted that management's tone has not been sufficiently optimistic, highlighting challenges such as pricing pressures and tighter U.S. insurance budgets [5]. Group 3: Competitive Landscape and Future Outlook - The illegal compounding of GLP-1 drugs has increased, with over a million patients in the U.S. using these copycat versions, further complicating Novo's market position [6]. - The company had previously anticipated a recovery in Wegovy sales following a ban on compound copycats, but this has not yet materialized [7].