Pinterest plunges 20% after weak results as tariffs drag on ad revenue

Core Insights - Pinterest shares dropped 20% following disappointing third-quarter earnings, with advertising revenue impacted by larger retailers facing tariff challenges [1] - The company reported adjusted earnings of 38 cents per share, below the expected 42 cents, while revenue met estimates at $1.05 billion [1] Financial Performance - Third-quarter sales in the U.S. and Canada were $786 million, falling short of StreetAccount's estimate of $799 million [2] - The finance chief indicated that there were "pockets of moderating ad spend" due to pressure on margins from tariffs affecting larger U.S. retailers [3] Market Dynamics - Analysts noted that tariff-related weaknesses are emerging in the digital advertising space, highlighting Pinterest's lack of customer diversity and increased macro sensitivity [2] - Several banks have lowered their price targets for Pinterest, citing rising competition from platforms like Instagram and TikTok, as well as macroeconomic headwinds [4] - Despite concerns, 81% of analysts still maintain an outperform or buy rating for the company [4]