第八届进博会｜特写：葡萄牙小木塞进军中国大市场

Core Insights - The first batch of 100,000 Portuguese corks was signed at the China International Import Expo, marking a significant entry into the Chinese market for the Portuguese cork industry [1][2] - The Ningxia wine industry, which has developed a regional brand valued at over 34 billion RMB, is driving demand for corks as it grows into one of China's most recognized wine regions [1][2] - The Portuguese cork factory, previously reliant on Brazil for orders, sees potential for increasing orders from China, with expectations to scale up to 1 million corks [2] Industry Overview - The Chinese wine market is experiencing robust growth, with evolving consumer habits leading to increased demand for cork products [2] - Portugal aims to enhance its brand image by showcasing not just products but also quality, sustainability, and innovation at the expo, reflecting a shift in strategy to appeal to the mature Chinese market [2][3] - The Portuguese Trade and Investment Promotion Agency highlights opportunities for collaboration in various sectors, including high-quality food, renewable energy, and digital transformation, as China pursues high-quality development [2]