Paramount+ to stream PBR's 'Unleash the Beast' in new five-year deal

Core Insights - Skydance-owned Paramount has entered into a five-year media rights agreement with Professional Bull Riders (PBR) [1] - The agreement will feature PBR's "Unleash the Beast" league series on Paramount+ starting in December [1] Company Overview - Paramount, under Skydance ownership, is expanding its content offerings through strategic partnerships [1] - Professional Bull Riders is enhancing its visibility and reach by leveraging Paramount's streaming platform [1] Industry Implications - The media rights agreement signifies a growing trend of sports leagues partnering with streaming services to reach broader audiences [1] - The inclusion of PBR's league series on a major platform like Paramount+ may attract new viewers and increase engagement in the bull riding sport [1]