Retailers are raising prices to meet tariffs. Amazon is hiking more than others

Core Insights - The article discusses the impact of tariffs imposed by the Trump administration on U.S. retailers, highlighting that Amazon has increased prices more significantly than competitors like Walmart and Target during a period of persistent inflation [1][2][3]. Price Increases - Amazon's prices have risen by an average of 12.8% as of the end of September 2023, compared to a 5.5% increase at Target and a 5.3% increase at Walmart [3]. - The sharpest price increase for Amazon occurred between January and February, with a rise of 3.7%, which was ahead of the majority of the tariffs announced in April [5][6]. Category-Specific Price Changes - Across various categories, Amazon's price increases were notably higher than those of Target and Walmart. For instance, apparel prices at Amazon rose by 14.2%, while indoor and outdoor home goods prices increased by 15.3% [9]. - Overall, apparel prices increased by 11.5% on average across the three retailers, with Amazon leading in price hikes for specific categories [8][9]. Third-Party Seller Impact - Third-party sellers on Amazon are more exposed to tariff-driven cost increases, lacking the scale and inventory flexibility that larger retailers possess, leading them to pass higher costs onto consumers [11][12]. Economic Implications - The pricing trends observed at Amazon are expected to significantly impact the holiday season and the broader economy in Q4 2023, as Amazon is viewed as a bellwether for U.S. commodity goods pricing [13]. - Amazon's online store sales grew by 10% in Q3 2023, indicating that consumers are not deterred by the price increases [14]. Retailer Responses - Amazon's leadership emphasizes their commitment to competitive pricing, with CEO Andy Jassy stating the company aims to meet or beat prices of major competitors [15]. - Target has indicated that it would raise prices only as a last resort, while Walmart has permanently lowered prices on 2,000 items since February [16][17]. Inflation Context - The Federal Reserve estimates that tariffs contribute significantly to inflation, with core personal consumption expenditures price index being affected by these tariffs [19]. - The consumer price index showed a 3% year-over-year increase for September, with specific categories experiencing varying price changes [20].