Pinterest CEO touts open source AI: ‘tremendous performance' with reduced costs
PinterestPinterest(US:PINS) TechCrunch·2025-11-05 19:00

Core Insights - Pinterest is focusing on leveraging open-source AI models to reduce costs while expanding its visual AI capabilities [1][5][6] - The company is facing challenges with a predicted weaker holiday shopping season, impacting its fourth-quarter revenue expectations [4] - Pinterest is exploring agentic commerce and enhancing user experience through AI-driven features like Pinterest Assistant [3][10][11] Financial Performance - Pinterest's fourth-quarter revenue is projected to be between $1.31 billion and $1.34 billion, below analysts' expectations of $1.34 billion [4] - The stock price dropped by over 21% following the earnings announcement due to these revenue concerns [4] AI and Technology Utilization - CEO Bill Ready emphasized the effectiveness of open-source models, which have shown significant cost reductions while maintaining comparable performance to proprietary models [6] - The company is actively testing and implementing open-source AI models for various use cases, aiming for cost efficiency [5][6] User Experience and Features - Pinterest is enhancing its shopping experience with AI, including features like "push-button type buying" through partnerships [10] - The introduction of Pinterest Assistant aims to provide personalized recommendations and guidance based on user preferences [11][12]