Bath & Body Works brings on former Bluemercury CEO in new role

Core Insights - Bath & Body Works has appointed Maly Bernstein as its new chief commercial officer, effective November 12, marking a new position within the company [1][2] - Bernstein has a strong background in multi-channel retail leadership, having previously served as CEO of Bluemercury and held positions at CVS Health and McKinsey & Company [2] - The company also appointed Samantha Charleston as its chief human resources officer, who joins from Americold [3] Company Strategy - Bath & Body Works has introduced a new store design called Gingham+, aimed at enhancing customer experience with updated layouts and technology features to attract Gen Z shoppers [4] - The retailer is expanding its reach by offering top-selling products in 600 college campus stores across the country [4] Financial Performance - In its latest earnings report, Bath & Body Works reported net sales of $1.5 billion, reflecting a year-over-year increase of 1.5%, while net income decreased by nearly 58% to $64 million [5] - The company's focus areas include enhancing its digital experience, improving product efficacy, and expanding its distribution network [5]