政银携手护“银龄” 重阳山会传温情

Core Viewpoint - The event organized by the Bank of Communications Shandong Branch and the Jinan Municipal Financial Management Bureau aimed to enhance financial literacy among the elderly, providing them with essential financial knowledge and support during the Double Ninth Festival [1][3]. Group 1: Event Overview - The event took place at the Qianfo Mountain scenic area, featuring a vibrant atmosphere with a financial knowledge promotion vehicle and educational videos to attract public attention [1]. - Financial educators engaged with attendees, particularly the elderly, providing answers to various financial queries and distributing informative materials [1][2]. - Interactive activities, such as a quiz on financial knowledge, encouraged participation and learning among the elderly, with small prizes awarded for correct answers [1][2]. Group 2: Financial Education Focus - The financial educators addressed key issues relevant to the elderly, including declining bank deposit rates, identifying fraudulent investment schemes, and characteristics of illegal rights protection intermediaries [2]. - They explained complex financial terms like LPR (Loan Prime Rate), interest rate inversion, and penalty interest in an accessible manner to ensure understanding among the elderly [2]. Group 3: Cultural and Community Engagement - The event featured cultural performances by volunteers, enhancing the festive atmosphere and encouraging community participation [2]. - An 81-year-old participant showcased a traditional performance, highlighting the engagement of the elderly in cultural activities [2]. Group 4: Impact and Outcomes - The event successfully distributed over 1,000 financial knowledge brochures, 200 practical canvas bags, and 400 educational playing cards, significantly raising financial risk awareness among participants [2]. - The initiative aimed to protect the financial interests of the elderly and contribute to a harmonious financial consumption environment [3].