Apple nears deal to pay Google $1B annually to power new Siri, report says
TechCrunch·2025-11-05 20:37

Core Insights - Apple is nearing a deal with Google to pay approximately $1 billion annually for a custom version of Google's Gemini AI model to enhance Siri [1] - This partnership marks a significant shift for Apple, which has typically relied on its own technology, as it seeks a temporary solution until its own AI capabilities are sufficiently advanced [1][2] - The new AI model from Google boasts 1.2 trillion parameters, significantly surpassing Apple's current model, which utilizes 150 billion parameters, making Google's model roughly eight times more complex [2] - Apple had previously considered AI models from OpenAI and Anthropic but ultimately decided to proceed with Google after testing [2] - The revamped Siri is anticipated to launch in the spring, although plans may change as the launch date approaches [3]

Apple nears deal to pay Google $1B annually to power new Siri, report says - Reportify