Bybit EU’s Mazurka Zeng Shares Strategy for Building Credibility Under MiCA

Core Insights - Europe is becoming a regulated region for digital assets, with Bybit opening its European headquarters in Vienna under the Markets in Crypto-Assets Regulation (MiCA) [1][3] - Bybit aims to enhance crypto adoption in Europe through compliance, accessibility, and real-world utility [1] Company Strategy - Bybit's establishment in Vienna reflects its commitment to operate within the EU's regulatory framework, allowing it to serve users across 29 member states [3] - The exchange has observed that European traders exhibit greater discipline and intent, leading to the development of professional tools that cater to both novice and experienced investors [4][5] Product Offerings - Bybit launched the Bybit Card in September, enabling users to spend digital assets like BTC and USDC at millions of merchants, with a 20% cashback welcome campaign [6] - The card aims to promote healthy financial habits and integrates spending with portfolio tracking, providing a seamless experience for users [7]