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百胜中国Q3经营利润增长8%至4亿美元,必胜客WOW店重点拓展低线城市
Cai Jing Wang·2025-11-05 20:55

Core Insights - Yum China reported a 4% year-over-year increase in system sales for Q3 FY2025, driven by a 4% net new store contribution and a 1% same-store sales growth [1] - Total revenue increased by 4% to $3.2 billion, with operating profit rising by 8% to $400 million, resulting in an operating margin of 12.5% [1] - The company added 536 net new stores in Q3, bringing the total to 17,514 stores by the end of September [1] Financial Performance - System sales for KFC grew by 5% year-over-year, with same-store sales up by 2% and same-store transaction volume increasing by 3% [2] - KFC's operating profit margin was 18.5%, a 20 basis point increase, attributed to operational efficiencies and favorable raw material prices [2] - Pizza Hut's system sales increased by 4%, with same-store sales up by 1% and same-store transaction volume rising by 17% [2] Digital and Delivery Growth - Delivery sales for Yum China grew by 32%, accounting for approximately 51% of restaurant revenue [1] - Digital order revenue reached $2.8 billion, representing 95% of restaurant revenue [1] - KFC and Pizza Hut's combined membership reached approximately 575 million, a 13% year-over-year increase, with membership sales accounting for 57% of system sales [1] Store Expansion - KFC achieved a record net new store addition of 402 in Q3, with a total of 12,640 stores by the end of September [2] - Pizza Hut also set a record with 158 net new stores in Q3, totaling 4,022 stores [2] - The company is focusing on expanding its WOW stores, which have reached 250 locations, targeting lower-tier cities [3] Strategic Initiatives - The CEO highlighted the historical pace of store openings for KFC and accelerated expansion for Pizza Hut, emphasizing a flexible store model and franchise strategy [4] - The company is enhancing efficiency through resource sharing and integration across stores and regions [4] - New product offerings, such as KFC's whole chicken and Pizza Hut's pizza burger, are showing strong sales growth [3]