Lucid (US:LCID) Prnewswire·2025-11-05 21:06Core Insights - Lucid Group, Inc. has announced key organizational changes aimed at accelerating growth, streamlining decision-making, and enhancing accountability as it scales globally [1][2]. Organizational Changes - Marnie Levergood has been appointed as Senior Vice President, Quality, to ensure high standards of quality and craftsmanship in vehicle production [1]. - Emad Dlala has been promoted to Senior Vice President, Engineering and Digital, overseeing all product development functions, including vehicle engineering and software [5]. - Erwin Raphael has been elevated to Senior Vice President, Revenue, with expanded responsibilities for global sales and service operations [5]. - Eric Bach, Senior Vice President of Product and Chief Engineer, has departed the company after a decade of service [2]. Strategic Objectives - The organizational changes are intended to drive faster innovation and stronger execution, particularly as the company prepares to launch the Lucid Gravity and its Midsize platform [2]. - Leadership changes are expected to enhance technology excellence, improve software quality, manage costs, and ensure projects remain on schedule [2]. Company Overview - Lucid Group is a Silicon Valley-based technology company focused on creating advanced electric vehicles, including the award-winning Lucid Air and Lucid Gravity SUV [3]. - The company assembles its vehicles in vertically integrated factories located in Arizona and Saudi Arabia, emphasizing industry-leading technology and innovations [3].