【榆林】办赛惠民兴业营城 打造赛事经济新范式

Core Insights - The first Winter Sports Games in Shaanxi Province, themed "Ice and Snow Passion, Vitality Bloom," was officially launched on October 29, highlighting the integration of modern aesthetics and regional characteristics [1] - Sports consumption is emerging as a new competitive arena for regional development, with Yulin leveraging high-quality event clusters to tap into the sports economy [1][11] - Yulin is innovatively using "event leverage" to enhance urban capabilities and drive high-quality development through the integration of agriculture, culture, sports, tourism, and commerce [1][12] Group 1: Event Overview - The Yulin Along the Yellow River International Cycling Race has developed over four editions, adhering to principles of professionalism, integration, marketization, and internationalization [2] - The 2025 edition will span three days and cover three counties, creating a multi-dimensional integration of sports, tourism, agriculture, culture, and commerce [2][3] - The event attracted 20 professional teams and over 120 riders from seven countries, alongside 800 amateur participants, showcasing a blend of professional and community engagement [3][4] Group 2: Economic Impact - The Along the Yellow River Race serves as a vital link for regional resource integration and economic development, featuring local product exhibitions that promote agricultural specialties [4][5] - The event has successfully created a model where sports, culture, and economy interact, enhancing local tourism and consumer engagement [5][10] - The Yulin Marathon, held on September 21, attracted 20,000 runners and 81,376 registrations, marking it as a significant event in the region [7][8] Group 3: Technological Integration - The Yulin Marathon introduced a "smart event + urban governance" model, utilizing AI and big data for efficient management and participant experience [8][9] - A comprehensive media strategy was implemented, achieving over 1.89 billion impressions and enhancing the event's visibility and the city's reputation [9][10] Group 4: Future Directions - Yulin aims to continue developing its event economy as a key strategy for stimulating consumption and urban development, focusing on a multi-layered event matrix [11][12] - The city plans to enhance its event offerings by integrating high-level competitions that align with its development goals, contributing to a robust sports economy [13]